Our Story

Every piece we make starts the same way it always has, made by hand, made to order, in our Melbourne studio.

How It Started

Where It Began

Cherry Pets started as something personal. A mother (Serena) and daughter (Jess) who decided to learn embroidery and printing together over nine years ago. What began as a shared hobby soon grew into a passion, leading to our first industrial embroidery machines and years spent creating personalised pieces. Over the years, Jess explored different businesses and niches, but one thing never changed: animals were always in her heart. They've always been her biggest passion and one day her dream is to open a dog sanctuary to resuce and give love to unwanted, disabled and senior pups. Cherry Pets was created as a way to combine those two worlds. Creating meaningful keepsakes for pet lovers while building something centred around the animals that have always meant so much.

Jess, founder of Cherry Embroidery
Cherry Embroidery studio setup Made In Melbourne

Our Studio

Every order is stitched right here, on our own commercial machines. No mass production, no shortcuts, just one piece at a time, made properly with more importantly, love and care.

The People Behind It

Meet The Team

Jess

Jess

Founder & All-Rounder

Pat

Pat

Illustrator & Full-Time Digitiser

Serena

Serena

Mum & Embroidery Machine Operator

Georgia

Georgia

Customer Support & Operations

Lola

Lola

Chief Everything Officer

Why It's Different

Considered From The Very Beginning

Made To Order

90% of our items online are made-to-order. No mass produced.

Detail First

From thread selection to placement, nothing is an afterthought.

Truly Personal

Names, photos, portraits, we create things that belong to you and no one else.